What happened
Meta has rolled out a new artificial intelligence tool named 'Your Algorithm' for users on Facebook and Instagram. This capability allows individuals to alter the content displayed in their feeds and reels in real-time by typing out their specific preferences using natural language. According to Meta, this tool serves to replace traditional automated recommendation systems, giving audiences significantly greater control over the material they receive on a daily basis. Additionally, the three-dot post menu has been updated to provide faster access to interested or disinterested options. This feature was previously tested on parts of Instagram earlier in June and is now being widely expanded to enhance user experience across Meta's primary social media platforms.