What happened
Meta rolled out a major update to WhatsApp's Events feature, adding a dedicated Events Home section for centralized planning, custom notes, and advanced settings. Crucially, hosts can now generate and share event invitation links with individuals who do not have a WhatsApp account. These recipients can view event details and submit their RSVP via the web without needing to install the application or create an account. Meta confirmed that privacy protections remain in place, ensuring the host's phone number is not exposed to guests who join through external links. The global rollout for all mobile and desktop users is scheduled to take place over the coming weeks.
What it means for chat sales & support
This update simplifies coordination and engagement with clients, leads, or audience members who may not actively use the messaging app, broadening communication channels for businesses.