What happened
At the Advertising Week New York 2026 event, Meta introduced a comprehensive suite of new artificial intelligence capabilities designed for advertisers and businesses. These updates include the expansion of the Ads Creative Studio workspace for optimized content creation, AI-driven audience discovery within Detailed Targeting, and broader video generation tools in Advantage+. Additionally, the Meta AI business assistant received deeper memory and agentic capabilities to assist with strategic campaign planning and execution. In the realm of conversational commerce, Meta has begun testing Direct Checkout features in partnership with major platforms like Stripe, PayPal, and Shopify across Messenger, Meta AI, and other messaging environments. This integration allows consumers to complete purchases and finalize financial transactions securely without ever leaving the conversation interface, streamlining the end-to-end buying journey for social commerce brands worldwide.