What happened
During the inaugural Global Creator Week, Meta announced the international rollout of the Meta Creator Marketing Hub to help businesses connect directly with content creators. The comprehensive toolkit features advanced creator discovery filters, streamlined content approval workflows, one-click partnership ad creation, and integrated artificial intelligence support. Alongside these discovery tools, Meta introduced Partnership Messaging, enabling brands and agencies to initiate conversations and coordinate campaigns smoothly within a centralized management interface. Furthermore, Meta integrated the Instagram and Facebook Creator Marketplace APIs to unify influencer marketing operations, while expanding live video advertising access to all advertisers globally to maximize campaign reach and commercial impact.