Instagram & DMs

Meta Platforms Video Feed Tests

Instagram and Facebook Test Full-Screen Video Feeds

Meta is testing new full-screen, video-first feeds on both Instagram and Facebook to align user experiences more closely with modern short-form video platforms.

Dyoo EditorialPlatform news for businesses selling on Telegram, Instagram, and WhatsApp.Updated: October 11, 20261 min read
Instagram and Facebook Test Full-Screen Video Feeds

What happened

Meta has launched regional tests where select users opening the Facebook app are directed straight into an immersive, full-screen video feed. Simultaneously, Instagram is testing a feature that could display Reels as the primary content immediately upon opening the application. In these experimental versions, video audio is enabled by default, and users retain the ability to swipe in order to access their traditional following feeds. A Meta spokesperson has confirmed that these layout updates are currently limited regional trials, and users maintain the option to switch back to the original interface designs.