WhatsApp

Major WhatsApp Leadership Shake-Up for Business Growth and Digital Payments

CRED Founder Kunal Shah Appointed as New Head of WhatsApp at Meta

Meta has appointed Kunal Shah as the new head of WhatsApp alongside a $900 million investment, accelerating its global strategy for commercial messaging and digital payments.

Dyoo EditorialPlatform news for businesses selling on Telegram, Instagram, and WhatsApp.Updated: September 27, 20262 min read
CRED Founder Kunal Shah Appointed as New Head of WhatsApp at Meta

What happened

In a significant leadership change, Meta has named Kunal Shah, renowned entrepreneur and founder of the fintech startup CRED, as the new head of WhatsApp. He succeeds Will Cathcart, who spent nearly seven years leading the messaging platform before transitioning to a product-building role within Meta. This appointment coincides with a $900 million strategic investment by Meta into CRED, making Meta a minority stakeholder. India remains WhatsApp's largest market with over 500 million users, playing a central role in Meta's broader initiatives to expand business messaging, electronic payments, and digital commerce. Meta aims to leverage Shah's extensive fintech expertise and proven track record in scaling internet businesses to drive monetization efforts and commercial growth for the messaging platform on a global scale.