What happened
Meta has announced the testing of a new 'Series' feature for Reels across both Instagram and Facebook. This capability enables selected content creators to group new and older videos into a single, cohesive collection. Each video is displayed as an episode in a dedicated section on the user's profile, allowing audiences to watch them in sequence and pick up right where they left off. This initiative by Meta aims to encourage longer viewing sessions among users and foster stronger watch habits on the platform. Additionally, the company is exploring various monetization methods for this feature, adopting a model similar to those previously implemented by competing platforms to support creator revenue and engagement.